La Casera
¡NOS VAMOS!
We love brands with tradition
La Casera is one of those. A drink that has lived in Spanish homes for generations, present in family meals, summers, sobremesas… a true cultural artifact. But even icons need to reconnect with the present.
La Casera wanted to speak to a new generation without losing its soul. To feel young again, while reminding Spain why it fell in love with the brand in the first place. So, alongside La Despensa, we brought back the legendary phrase everyone knows: “¡Si No Hay La Casera, Nos Vamos!”
¡Nos Vamos!
Little Spain designed a visual identity that mixed the brand’s vintage heart with a bold, modern pulse. Warm, summer-soaked colors. Retro typography. Playful graphics straight out of Spanish pop culture. A look that felt like an old movie projected on a new screen—cinematic, emotional, familiar, but with humor and swagger.
Because La Casera isn’t just a drink. It’s an icon.
The national campaign hit hard: awareness up more than 50%, 75% reach, and a huge lift in brand love. But the real proof was on the shelves: sales shot up 50% compared to the previous year. And La Casera Tinto de Verano? It jumped 4 points in volume share, beating the competition in the middle of peak season.
