I Wear Eyewear

ETNIA BARCELONA

Directed by

Carlota Guerrero

client

Etnia Barcelona

date

2024

The Challenge

Etnia Barcelona, renowned for its vibrant and artistic eyewear designs, has a history of launching campaigns that blend art, culture, and fashion. For their 2024 campaign they reached out to us because they wanted something different and bold that could catch people’s attention and spark a conversation.

The question we then asked ourselves was: Do glasses dress us?

The Solution

With this campaign for Etnia Barcelona 2024, we reaffirm that glasses are not just an accessory, but an integral part of our identity. They are the first thing we put on and the last thing we take off. Just as fashion expresses and defines our personality, glasses act as an extension of who we are, reflecting our most authentic essence.

In the I Wear – Eyewear campaign, we focused on exploring the intimacy of people and how their glasses become a natural reflection of their true personality. With an arty and emotional approach, the campaign captures how this everyday item perfectly matches the unique essence of each individual.

The Results

The collaboration between Etnia Barcelona and Little Spain proved to be a successful fusion of art and innovation. By pushing creative boundaries and tailoring our strategy to reflect the brand’s ethos, we not only met the campaign’s objectives but also set a new benchmark for storytelling in the fashion industry.