Jacquemus
BEACH CLUB & LE TURISMO
Could a luxury film work on a phone screen?
We were determined to prove it could when luxury fashion brand Jacquemus wanted a seasonal activation for their Monte-Carlo Beach Club that felt big, bold, and unmistakably Jacquemus, but also lived natively in the digital world. Not just another luxury drop but an immersive fashion moment. The challenge? Translate high-end cinematic language into formats ruled by vertical video and social-first storytelling.
Vertical videos shot in 16mm
We fused analog cinema, shot entirely on 16mm, with a mobile-first sensibility, crafting a vertical film that carried the warmth, humor, and Mediterranean attitude of Jacquemus while staying true to Little Spain’s tone: playful, elegant, and culturally sharp. Later, they asked us to extend the story in Venice, and we kept the emotional thread intact by bringing back the same protagonist. Two films, same universe.
What made it original was exactly what made it risky: vertical videos shot on 16mm film. Some might call us crazy, but it worked.
Two Iconic Campaigns
The campaigns became one of Jacquemus’s most talked-about digital moments of the season. Audiences loved the unusual mix of film grain and vertical framing plus the iconic casting and the pinch of humor they have. The results?
Thousands of shares. Organic buzz across fashion and design communities. Media picked it up not for the brand, but for the audacity of the idea. Vertical video shot on 16mm film. Some thought we were crazy. They were right.