Sónar
SÓNAR X BULERÍAS
We believe the answer is yes
Sónar isn’t just a festival. It’s a laboratory of what comes next. So when they asked us to help open Sónar 2024, we didn’t want to make a piece about innovation, we wanted to make a piece that innovated by itself. A question, a provocation.
Together with C. Tangana and flamenco genius Yerai Cortés, we imagined an otherworldly space, a moon-shaped stage where tradition and technology collide. To bring that vision to life, we brought in director Mau Morgó, known for turning tech into poetry and for working with houses like Prada and Balenciaga.
Blending Tech with tradiction
The performance, Yerai Cortés surrounded by choir singers and palmeras, was captured using 56 iPhones recording simultaneously. Not as a gimmick but as a statement. Flamenco is alive, experimental, and constantly evolving. The phones became part of the language: digital, immediate, collective.
The video was a success with more than 1 million views to date and Sónar x Bulerías positioned flamenco not as heritage but as vanguardia, proving that tradition doesn’t lose power when pushed into the future, it becomes even more electric.