The Ritz-Carlton
A RITZ-CARLTON STORY CHAPER I AND II
A match made in heaven
In 2024, The Ritz-Carlton was looking for a luxury, yet young and fresh brand to team up with in order to reach a more contemporary audience. After months of scouting the world, they found their match made in heaven, Madrid-based fashion house: Late Checkout.
The partnership was ambitious, spanning fashion, film, and digital storytelling. The idea was to put Ritz-Carlton at the forefront of entertainment-driven luxury.
Bringing A-List Talent
We brought together an unexpected trio: Late Checkout, the independent Spanish clothing; The Ritz-Carlton, the global symbol of sophistication; and actor Josh Hutcherson, whose presence gave the project that cinematic magic. Our task was clear—craft a short film and a global campaign that felt fresh, fearless, and unforgettable.
Cannes Gold Winner
The first film we made didn’t just perform well, it exploited becoming The Ritz-Carlton’s most shared piece of content in 2024, generating 15M impressions, 17M+ views, 15k+ shares, 18k+ saves, and click-through rates hitting 200–300% above benchmarks. Media followed fast, with 40+ outlets covering the launch and a staggering 7.83 billion impressions worldwide. And 70% of the collection sold out in its first week.
And… we won a Cannes Gold Lion.
People wanted more
People connected with the characters, especially the one played by Josh Hutcherson, so deeply, in fact, that one question kept coming back again and again: When is second part coming?
Clearly, people wanted more, and so we listened. In the first chapter, we invited audiences inside the hotel into its services, its details, and its live better philosophy. But brands, like people, don’t exist only within four walls. So for the next chapter, we quite literally opened our horizons. A new film format allowed us to look outward and fully explore and experience the destination, the landscape, and the culture that surround us. We decided to follow our beloved character as he traveled and unexpectedly found love, the most universal language of all.
Second parts are always a good idea
Whoever said second parts are a bad idea clearly hadn’t seen this one. Chapter two surpassed every expectation. More media coverage than ever before, numbers that exploded, and a collection that sold out faster than ever. We proved once again that great storytelling and film craft have the power to engage an audience. And when you care about the audience, well… they care right back.