Zara
LE DINER
From advertising to entertainment
Zara wanted to showcase their capsule festive collection in a different way. They wanted to step out of advertising and into entertainment, but they wanted to do it in a way that felt like a reflection of the brand: international but local at the same time, bigger than life but also familiar. And so with that in mind, we came up with an idea: Le Dîner.
The perfect recipe for the perfect Dîner
We wanted to create a piece of entertainment that feels like cinema and not advertising, while
still putting product at the center. The goal? A narrative-driven short film that positions Zara
garments as natural elements of storytelling rather than product placement. And like every delicious dinner, we had a recipe for success.
Top Talent Casting
The first and most important ingredient is top talent casting. Vincent Cassel, Diane Kruger,
Rossy de Palma, Chucho Valdés, Damson Idris, or Dylan Penn, among many other names,
reflected the international spirit of the brand.
A compelling Story
The second ingredient is a compelling story. It needs to connect and to be good enough that people forget they’re watching a brand film. We played with humor, but also love, loss, and friendship.
Universal feelings that we all can relate to, especially in a time like Christmas.
Beautiful Film Craft
And finally, the last ingredient, the salt that unifies the dish: beautiful film craft. A detailed cinematography, a well-curated color palette, the music composition and the location, Madrid, representing the Spanish origins of the brand.
